Email Marketing

The Money is in the List


For all businesses in the uk email marketing should be a top priority. There's nothing that beats having a big list of customers, who you can contact at the click of a button to send your promotional messages to. The Internet has made it easy for businesses to connect with their customers and those who fail to take advantage of it will be left behind.

Extra information about uk email marketing 


How to Build Your Email List


On your website you should include an opt in form, where customers can enter their email to get updates and special deals sent straight to their inbox. Many businesses include some type of ethical bribe, to encourage people to submit their information. This could be a free product of some sort or a discount on a future purchase. Make sure that your opt in form is prominently displayed on your website, because it is vital to capture as many customer emails as possible.


Which Autoresponder to use


To run email promotions, you will need to use an autoresponder service, such as Aweber or GetResponse, which charge a monthly fee depending on how many subscribers you have. If you are just getting started though, it is best to use a free service like MailChimp or Sendplus, which do not impose a fee until you have at least a couple of thousand subscribers. You will need to link the opt in form on your website to the autoresponder, and then manage your subscribers and email broadcasts through the autoresponder interface. It is a simple matter to set this up and there is plenty of information online teaching you how to do this.


Advertising in an Ethical way


It is important to remain compliant with the recent GDPR laws that were introduced by the EU. This means that you must include an 'Unsubscribe' link at the bottom of every email you send, so that people can opt out at any time. Also, it is best not to annoy your subscribers by contacting them too often. Instead, you should use your email messages to offer people helpful information or outstanding deals. That way you will build customer trust and people will want to stay subscribed.


Final Thoughts About UK Email Marketing


Email messages are a tried and tested way of selling products and services online. Once you have grown your list, you can literally print money on demand just by clicking 'Send'. Don't delay and get started immediately.